Aleve Pitched By Leonard Nimoy (Star Trek's Mr. Spock) During Super Bowl Commercial - What Did You Think of the TV Ad?

One of this year's Super Bowl commercials was a pitch made for Aleve by Star Trek's Mr. Spock, Leonard Nimoy. If you missed the commercial, you can view it here. In the TV ad, Nimoy can't make the split-finger Vulcan hand sign "because it hurts". His agent tells him to try Aleve and after taking Aleve, Nimoy can make the hand sign. The TV ad's bottom line - "Fortunately, just two Aleve have the strength to stop arthritis pain all day. That's good news. That's Aleve." The words "use as directed" and "minor arthritis pain" appear briefly on the screen. Definitely entertaining, but perhaps surprising to some people.

In April 2005, the U.S. Food and Drug Administration (FDA) announced that changes would be made to the labels of all NSAIDs, including over-the-counter non-steroidal anti-inflammatory medications (NSAIDs) such as Aleve. Labels would be changed to include more specific information about potential cardiovascular and gastrointestinal risks, and safe use of the drugs.

• FDA Announces Changes For All NSAIDs
• Truth In Advertising: Rx Drug Ads Come Of Age
• The Facts of NSAIDs

Do you think the Aleve commercial was appropriate or inappropriate? Did it accurately represent the benefits and risks associated with the arthritis drug? Did the commercial minimize the reality associated with arthritis pain? Go to our forum and offer your opinion.

• Arthritis: Is it Myth or Fact?
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